Do It In Public 2010 campaign
Global Cool‘s Do It In Public campaign for 2010 is now in full swing. This summer we will once again be promoting the use of public transport rather than cars for longer journeys. Here are some of the...
View ArticleNew Global Cool white paper focuses on how to solve climate change’s...
Selling Green Lifestyles: Results From Two Years’ Innovation – a white paper by Global Cool Climate change does not have an awareness problem, it has a marketing problem. For two years Global Cool has...
View ArticleAdam Smith comes out for Global Cool
Global Cool’s approach is to ‘sell’ low-carbon lifestyles. We focus on how they are desirable to the individual: Get on a bus because you get lots of lovely time to yourself. Go on holiday by train...
View ArticleA lesson from Tom Cruise on promoting green via the power of film
The Global Cool Foundation are now working with the British Independent Film Awards (BIFA) to encourage the placement of green behaviours in films.
View ArticleGlobal Cool: A case study in Values Mode campaigning
There is disagreement between many within the environmental movement over how best to engage the public with climate change and, in particular, how to persuade them to make green behaviour choices. A...
View ArticleSolving climate change the Steve Jobs way
This post was originally published in the Huffington Post Apple is hardly a beacon of environmental good practice, but that doesn’t mean Steve Jobs didn’t play his part in helping to find a solution to...
View ArticleA Cool Green Partnership
Daisy Green Magazine and Global Cool team up to take green living to the online masses DaisyGreenMagazine.co.uk, the leading women’s ethically focussed e-zine, and GlobalCool.org, an online green...
View ArticleThe King speaks: Colin Firth on greening film
We announced our partnership with the British Independent Film Awards (BIFA) towards the end of last year. Among the people we spoke to about ‘greening’ film at the BIFAs was Colin Firth (see the video...
View ArticleHow to Turn the Red Carpet Green Like Meryl Streep
It seems that the clothes are almost as important as the films at the Oscars, so it was great to see so many stars wearing eco fashion. After all, as the star of this year’s awards, Meryl Streep, knows...
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